Galeria Melissa Animates 350000 Post-It Notes
The Brazilian Shoe Manufacturer Melissa has used almost 3.5M colorful Post-It Notes as ‘pixels’ for their stop-motion film to create a never seen before effect. The U-shaped was being used for this animation situated in front of Galeria Melissa in São Paulo, Brazil. It took 25 animators more than 5 months to create these effects for their “Power of Love” series that includes a pulsating heart flower, prancing elephants and balloon lifting.
The Post-In notes also attracted some 30,000 messages by passerbys during the course of this animation. There is news of a sequel for this animation as well to reuse all of the notes.
via Adweek
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